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※ This position opening has been closed If you have any inquiry, please contact the consultant directly for more information. |
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| :: Assistant Category Manager(외국계 유명 FMCG회사) :: | |
| Company Introduction | 외국계 생활 가전 기업 |
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| Job Description | 1) Develop Marketing plans accordingly to meet our vision and objectives in short term and long term. - Work with Category Manger, and rest of the marketing team to define existing and new consumer target(s) and segments and develop propositions and programs to drive business within them - Contribute to the formulation and execution of sales and marketing plans to differentiate Brand, build brand equity and drive consumer purchase - Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives 2) Deliver program of marketing activity - Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc. - Assist with the development of effective brand communications including TV, digital etc. - Effectively manage key external agencies – Creative Agency, Media Agency, etc. - Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through - High level of knowledge of consumer journey and insights. Focusing on all research data about competitors, brand health, and etc. - Manage Social brand accounts with an agency 3) Deliver product marketing - Undertake range planning work to maximise long term profitability. - Devise product differentiation strategy across various sales channels |
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| Job Requirement | - At least 5 to 8 years marketing experience required; some of which must be with a strong consumer brand - In-depth understanding of brand marketing from the concept to execution. - Hands-on experience of planning and operating marketing campaign, media and contents - In-depth understanding of market trends and key business drivers - Ability to independently develop a media strategy (TVC, Digital, and etc.) and specific media plan for a campaign - Experienced in social and influencer marketing - Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities - Proven ability to work cross-functionally - Fluency in English is mandatory |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [과장급][대리급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 이력서 및 경력기술서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 제출된 서류는 일체 반환하지 않습니다. - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 박지수 / 컨설턴트 02-6281- 5059 suepark@nterway.com |
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