|
※ This position opening has been closed If you have any inquiry, please contact the consultant directly for more information. |
|
| :: Direct & Performance Marketing Manager :: | |
| Company Introduction | 유명 글로벌 그룹사 |
|---|---|
| Job Description | • Initiate the strategic planning and revamping CRM Relation programs considering the customer lifecycle, behavior, and journey • Ensure the implementation and management the various client engagement activities (VIP treatment, Gift program, Clienteling tool) • Ensure project coordination with Marketing, Retail, Communications and E-COM • Digital CRM: support expansion of CRM to other business channels (Full Price and E-COM), and integration of a clienteling function to the application • Support the Retail Teams to create a seasonal Digital CRM Campaign Calendar • Ensure enrichment, growth, cleanliness, and integrity of CRM/ E-COM database with careful attention on local legislation and privacy policy • New application Plan, prepare and coordinate application roll-out in collaboration with IT • Implement CRM system solution updates, request enhancement to the central team based on the local business needs • Design customer segmentation & customer journeys for Ralph Lauren customers’ growth/loyalty building & Enrich CRM programs considering Ralph Lauren marketing strategy (Membership and CRM Campaign Focused) • Lead pilot tests & new CRM program incubation to prove hypothesis with firm CRM data evidence • Analyze CRM activities & Improve dashboard for a better understanding of brand marketing & customer • Achieve brand CRM KPI & Maximize CRM marketing investment with operation excellency • Facilitate Offline Store’s CRM activity by communicating with Retail team |
||
|---|---|---|---|
| Job Requirement | • 8+ years of experience in CRM, Marketing • Language skills: Fluent in both Korean and English • IT systems and data management experience • Project management experience • Retail Industry, preferably in Fashion & Apparel experience • Other skills: Proficient with Excel, PPT, Word • Professional Prioritization & Problem-solving skills in fast-paced brand CRM activities |
||
| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [차장급][과장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 이력서 및 경력기술서(영문) | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 제출된 서류는 일체 반환하지 않습니다. - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
||
| Contact/Inquiry | 이성숙 / 전무이사 02-6281- 5025 alysha@nterway.com |
|---|
