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※ This position opening has been closed If you have any inquiry, please contact the consultant directly for more information. |
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| :: Assistant Brand Manager :: | |
| Company Introduction | 국내 최대 외국계 주류사 |
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| Job Description | • Assist in developing brand(s) goal/ ambition – Set long-term/ short-term brand objective and strategy by analyzing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Marketing Manager. • Execute annual brand campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree communication plan including ATL, digital/ social activation, channel connection plan and applying global ATL/ BTL platforms. • Assist in brand creatives development and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential. • Execute the development of BTL programs and execution including in-store/ in-venue POSM, Promo pack, promotions under brand strategy and brand architecture. • Conduct market research and consumer surveys to gather insights for product development and improvement. • Maintain strong communication with internal teams, agencies, and external partners to ensure smooth execution of projects. • Support the analysis and understanding of business variables, monitoring of competition, industry, and consumer trends. • Brand sales, depletion, and trends • Brand health and campaign or marketing activity evaluation • P&L including budget management |
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| Job Requirement | • University degree required. • Proficient in English • 3~5 years of experience in Marketing, Brand Management, or Integrated Marketing Communications Past experiences should include: • Brand/ portfolio management • Integrated campaign management • Integrated marketing communications • New product development / localization • Luxury experience would be highly preferred • Culture marketing experience would be highly preferred • Cross functional teams engagement • Global and regional stakeholder engagement • Knowledge in using various tools for STP (segmentation, targeting, positioning) • Good knowledge of digital media & SNS • Excellent communication, presentation, and creative thinking skills |
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| Location | 서울|서울 | Degree Level | 대졸이상 |
| Career Level | [대리급][사원급] | ||
| No. of Recruitment | 1 | ||
| Salary | 업계수준 | ||
| Required Document | 회사가 요청한 워드양식 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 제출된 서류는 일체 반환하지 않습니다. - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 이철훈 / 이사 02-6281- 5049 kevin108@nterway.com |
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